Bay Area Aloha Concert features Award-Winning Josh Tatofi in Concert at day-long PICA Festival in San Mateo August 14th

South San Francisco, CA  July 27, 2022 Press Release

Pacific Islanders’ Cultural Association


Bay Area Aloha Concert


Grammy Nominated, Nā Hōkū Hanohano Multi-Award Winner

Josh Tatofi

Direct from Hawaii

A man playing a guitar

Josh Tatofi, photo courtesy of Josh Tatofi

Sunday, August 14, 10 a.m. – 5 p.m.; San Mateo County Event Center


Aloha – Bringing the community back together


SAN MATEO, CA (July 25, 2022) — After a two-year hiatus due to the pandemic, the Pacific Islanders’ Cultural Association (PICA) is thrilled to be back with a scaled-back version of its popular annual San Francisco Bay Area Aloha Festival with a day-long Bay Area Aloha Concert featuring Nā Hōkū Hanohano Multi-Award Winner, Grammy nominated, and New Zealand’s Best International Pacific Music Award winner – Josh Tatofi – direct from Hawaii. The Bay Area Aloha concert takes place on Sunday, August 14 from 10 a.m. – 5 p.m. at the San Mateo County Event Center.

Little girls wearing a Hawaiian outfit

Photo by Ray Fleming


The day-long 2022 Bay Area Aloha Concert features a full line-up of entertainment, an Ohana Korner with activities for children, Community Booths, Arts & Crafts, Vendors, Food, Lei Making, Raffle Drawings for many prizes including miles from Hawaiian Airlines. From the headliner Josh Tatofi, additional music from Patrick Landeza and Sons, Pomaika’I, Ho’omana, and Manuia Polynesian Review. Spectacular Hula from Halau Ka Liko Pua O Kalaniakea, Halau I Ka Wekiu,and Halau Ke Kai O’Uhane/Halau Na Maka Olali.

Attendees may bring low-back beach chairs and blankets for concert seating and their own food and beverages; however, alcohol is not permitted. Picnic tables are available for additional seating. Sponsors include Hawaiian Airlines and the San Mateo County Event Center.


A man grilling meat

Photo by Ray Fleming


Visit the PICA website for updated Bay Area Aloha Concert Schedule of performances and activities:

Josh Tatofi was born and raised in Honolulu, Hawaii. His father, established local musician Tivaini Tatofi, is an original member of the acclaimed reggae band Kapena. As a child, music for Josh was inescapable. By the age of thirteen, Josh had begun performing throughout the Hawaiian Islands, establishing himself as a respected vocalist while gaining the recognition of his audiences and his peers. By the age of nineteen, Josh recorded an album with the wildly popular Maui band ʻEkolu.

With the release of his first Hawaiian language single, titled “Pua Kiele”, Josh expressed his adoration for the language, culture, and traditions of Hawaii. In 2016, Josh released a full-length Hawaiian album, also titled “Pua Kiele” and with it embedded his imprint in the Hawaiian music scene. Since then, Josh has earned the nickname, “the Luther Vandross of Hawaii.” And with a significant title to bear, Josh Tatofi continues to express his soul through Hawaiian mele.

In 2017, he won two Na Hoku Hanohano Awards for the categories of Male Vocalist of the Year and Island Music Album of the Year for “Pua Kiele”. He garnered a Grammy nomination in 2018 for the same album in the category of Regional Roots.

In 2022, Josh won Single of the Year, Hawaiian Single of the Year, and Hawaiian Music Video of the Year for ‘Wena’ from the recent 45th Annual Nā Hōkū Hanohano Awards.

Women wearing black dresses and orange necklaces

Halau Ka Liko Pua O Kalaniakea- Photo Courtesy of PICA


Pacific Islanders’ Cultural Association was established in 1995 to encourage and perpetuate the cultures of the Pacific Islanders in Northern California and is comprised of interested volunteers whose mission is to develop and perpetuate through education the histories, cultures, and traditions of all Pacific islanders. One of PICA’s goals is to remain diligent in its efforts to celebrate together by sharing diverse cultures and encouraging young people to commit to higher goals, with academic scholarships that are awarded every year at PICA’s annual festivals.

Attendees are encouraged to wear masks and PICA will follow all local and state COVID-19 health & safety guidelines in place at the time of the festival. Visit here for the most up to date California State guidelines.

Josh Tatofi: Award-Winning Hawaiian Music
Halau Ka Liko Pua O Kalaniakea: Hula
Pomaika’i: Hawaiian Contemporary Music
Halau I Ka Wekiu: Hula Kahiko
Ho’omana: Hawaiian Traditional/Contemporary Music
Halau Ke Kai O’Uhane/Halau Na Maka Olali: Hula Kahiko, Hula Auana
Patrick Landeza and Sons: Nā Hōkū Hanohano Award-Winning Hawaiian Slack Key Guitar
Manuia Polynesian Review: Tahitian Music
Ohana Korner: Children’s area with free games, arts & crafts
Community Booths
Lei Making by Uncle Herman Tachera
Raffle Drawings for many prizes (one does not need to be present to win)
Marketplace and Hawaiian Food Vendors

WHEN:  Sunday, August 14, 2022; 10 a.m. – 5 p.m.

WHERE:  San Mateo County Event Center, 1346 Saratoga Drive, San Mateo, CA 94403
Parking is $18; Street parking available; and accessible by public transportation

TICKETS:  $25 General Admission; Free admission for children under the age of 5

• To purchase tickets please visit
• Tickets are only available online in advance and on the day of concert
• More information regarding Pacific Islanders’ Cultural Association (PICA):; call 415-281-0221; or email
• Visit us on Facebook:
• Visit us on Instagram:
• Bay Area Aloha Festival history informational trailer:

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